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Running a service business?
Can you say in one sentence why a client should choose you over the competition?

If not, you're not alone.
Our free prompt gets you there in about 45 minutes.

Why is it that most small business owners feel like they’re working for their business, rather than the business working for them?

You started this journey for freedom, but somewhere along the way, the "grind" took over. Perhaps you've stagnated, or hit an invisible ceiling, or your marketing feels like shouting into a void.

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The Thriving Business Podcast, hosted by business experts Kate De Jong and Sam Morris, embodies the belief that success shouldn't come at the cost of your sanity. Business should be fun! That's why we started it, right? Whether you’re stuck in the "messy middle" or looking to scale to the next level, the answer isn't working harder, it's shifting the patterns that are holding you back, and implementing proven strategies that work.

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A podcast episode might get you thinking. But thinking doesn't change your business. Doing does. Here's where to start.

Two Perspectives.
One Goal: Your Growth.

We aren't theorists. We're two seasoned business owners who've built service-based businesses from the ground up — and we've seen the silver bullets fail and the quick fixes crumble.

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That's why we work together instead of alone. Between us, we cover the whole business: the numbers and the systems, the positioning and the offer. Most problems don't live where they first look like they live — and two lenses find that faster than one.

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Meet Kate & Sam

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Kate De Jong

A PhD engineer turned business strategist, Kate De Jong has made a career out of defying expectations. She'll challenge how you think, sharpen how you lead, and back you every step of the way.

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Sam Morris

Navy veteran. Business owner. Pattern spotter. Sam has spent 20 years figuring out what makes businesses tick, and what makes them stall. She finds the answers hiding in your numbers and your systems.

Your Roadmap to

Business Success


The Thriving Business Wheel


Most business advice is scattered, leaving you to piece it all together while still running your business day to day.

The Thriving Business Wheel changes that.

It's a complete framework built around the four things every successful business must get right: earning powerfully, keeping more of what you make, growing smart, and leading with impact.

Our 18-episode series takes you through each quadrant, one conversation at a time, giving you a clear, structured path from where you are now to where you want to be.


Earn. Keep. Grow. Lead.

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Not sure where to start? Work out why a client should pick you. It's free and takes about 45 minutes.

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The Pathway to Business Growth

The free prompt gets you clear.
The Workbook gets you moving.
The Thriving Business Launchpad gets it done.

If you know Sam and Kate well, you'll know they love structure.

We bring you valuable information in a structured way, powered by the Thriving Business Wheel, to help you grow a thriving business.

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1

Why Should Anyone Pick You?

Work out why a client should pick you over the competition, in one sentence.

 

It's free. About 45 minutes (and worth every minute).

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Use it on the free version of ChatGPT, Claude, Gemini, Copilot, Grok - your AI of choice.

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Grind to Growth
AI Workbook

Grind to Growth is our $37 workbook. Six prompts get your business out of your head and onto paper, so AI can do real work in it.

 

At the end, a gap check shows you what to fix next.

Works with the free versions of the AI tools.

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The Thriving Business Launchpad

Coming soon.

 

The full Thriving Business Wheel, step by step, with AI doing the heavy lifting.

 

Join the waitlist and you'll be the first to know when it opens.

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Listen to the Latest Episode...

Still can't say why a client should pick you?
Start here. It's free.

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